Data protection policy
General information
M&W Messe & Wohndesign GmbH (hereinafter also referred to as ‘we’) collects, uses and stores your personal data in accordance with the provisions of the EU General Data Protection Regulation (GDPR), the Federal Data Protection Act and the Telemedia Act. Personal data is individual information about the personal or factual circumstances of an identified or identifiable natural person. Below, we inform you about the nature, scope and purpose of the collection and use of personal data.
We take your data protection very seriously and treat your personal data confidentially and in accordance with legal regulations. As new technologies and the constant development of this website may result in changes to this privacy policy, we recommend that you review the privacy policy at regular intervals.
Current status and changes to this privacy policy: This privacy policy is currently valid and was last updated in August 2025. Due to the further development of our website and the services offered on it, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. You can access and print out the current privacy policy at any time on our website at https://mw-messebau.de/datenschutz.
Data processing and sources
a) Server log files: The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Visits to the website
Time of access
Amount of data sent in bytes
Source/reference from which you accessed the site
Browser used
Operating system used
IP address used
For technical security reasons, in particular to defend against attempts to attack our web server, we store this data for a short period of time. We cannot use this data to identify individual persons. The server log files are stored for a maximum of 7 days and then deleted. If data must be retained for evidentiary reasons, it is excluded from deletion until the incident has been finally clarified.
b) Contact form: If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We will not pass on this data without your consent.
This data is processed on the basis of Art. 6(1)(b) GDPR, provided that your enquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
c) Enquiries by email, telephone or fax: If you contact us by email, telephone or fax, your enquiry, including all personal data arising from it (name, enquiry), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.
This data is processed on the basis of Art. 6(1)(b) GDPR, provided that your enquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.
The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.
c) Handling comments and contributions: If you leave a contribution or comment on this website, your IP address will be stored. This is done on the basis of our legitimate interests within the meaning of Art. 6 (1) lit. f. GDPR and serves to ensure our security as website operators: if your comment violates applicable law, we may be prosecuted, which is why we have an interest in the identity of the author of the comment or post.
d) Direct marketing: Your name and address may also be processed for our own postal marketing purposes for an unlimited period of time on the legal basis of Article 6(1)(f) GDPR, whereby our legitimate interest lies in direct postal marketing for our own services.
Information on the transfer of data to a third country
The data you provide will be stored within the European Union. Furthermore, when using the services of Google, TikTok, LinkedIn and Meta, data may be transferred outside the European Economic Area. This may also affect countries for which the European Commission has not yet issued an adequacy decision on a data protection standard comparable to European law. A list of countries and a copy of the adequacy decisions can be found here: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en. It is possible that rights to which you are entitled within the European Union cannot be exercised to the same extent in these third countries. There may also be no data protection supervisory authority there that is responsible for you and to which you can turn.
Is there an automated decision-making process?
We do not use automated decision-making processes pursuant to Article 22 of the GDPR that would have legal effects on you or significantly affect you in a similar manner.
SSL encryption
Our website uses SSL encryption for security reasons and to protect the transmission of confidential content, such as enquiries you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from ‘http://’ to ‘https://’ and by the lock symbol in your browser line. If SSL encryption is activated, the data you transmit to us cannot be read by third parties.
Collection and processing of personal data
M&W Messe & Wohndesign GmbH collects, uses and discloses your personal data only if this is permitted by law or if you consent to the collection of data. Personal data is any information that serves to identify you and can be traced back to you – for example, your name, email address and telephone number.
You can also visit this website without providing any personal information. However, in order to improve our online offering, we store your access data to this website (without personal reference). The anonymisation of the data means that it is not possible to draw any conclusions about your person. The processing of personal data is based on our legitimate interest in fulfilling our contractually agreed services and optimising our online offering.
Rights of the data subject
In accordance with Art. 15 GDPR, you have the right to request information free of charge about the personal data stored about you and the purpose of data processing. In accordance with Art. 16, 17 and 18 GDPR, you also have the right to have incorrect data corrected and to have your personal data blocked or deleted. Under the conditions specified in Art. 20 GDPR, you are also entitled to receive the personal data concerning you that has been stored in a structured, commonly used and machine-readable format and to transmit this data to another controller without hindrance from us. Furthermore, pursuant to Art. 21(1) GDPR, you have the right to object to the processing of personal data concerning you that is carried out on the basis of Art. 6(1)(e) or (f) GDPR for reasons arising from your particular situation. We will comply with the aforementioned rights insofar as the legal requirements for their assertion are met. Please address any requests regarding your personal data to the email address or postal address provided in the legal notice on our website. You also have the right to lodge a complaint with a data protection supervisory authority regarding the processing of data when using our website.
Deletion of data
If the purpose for processing your personal data no longer applies, your personal data processed by us will be routinely deleted or blocked, unless you have consented to the permanent storage of your personal data.
If individual data must be retained after the processing purposes have ceased to apply due to statutory retention periods (e.g. tax and commercial law retention regulations), the data will be blocked instead of deleted. The data to be retained may then be processed exclusively for the aforementioned purposes on the legal basis of Article 6(1)(c) GDPR.
Right of objection
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR.
In this case, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing purposes. In this case, we will no longer use your personal data for direct marketing purposes.
You may revoke any data protection consents expressly granted to us at any time with future effect. The revocation shall not affect the lawfulness of the processing carried out on the basis of the consent until revocation.
Use of cookies
Our website uses so-called ‘cookies’ on the basis of Art. 6 para. 1 lit. f GDPR. A ‘cookie’ is a file that stores certain information relating to the device on the user’s access device (PC, tablet, smartphone, etc.). When our website is accessed from the user’s device, our website server receives information from cookies. The server can evaluate the information stored in the cookie in various ways. Cookies can be used, for example, to tailor advertising to the user behaviour recorded by the cookie and to collect statistical data on website usage. If you want to find out which cookies have been stored in your browser, change cookie settings or delete cookies, you can do so in your browser settings. If you do not want data to be stored in cookies, you can set your browser to inform you when cookies are set and only allow this in individual cases. You can delete cookies that are already on your computer or deactivate cookies at any time. If you generally do not allow us to use cookies, i.e. deactivate them via your browser settings, some functions and pages may not work as expected.
According to the law, we may store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we require your permission. This site uses different types of cookies. Some cookies are placed by third parties that appear on our pages. You can change or withdraw your consent at any time via the cookie statement on our website.
Necessary cookies help make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Name | Anbieter | Zweck | Ablauf | Typ |
|---|---|---|---|---|
_GRECAPTCHA | Dieser Cookie wird verwendet, um zwischen Menschen und Bots zu unterscheiden. Dies ist vorteilhaft für die Webseite, um gültige Berichte über die Nutzung zu erstellen. | 180 Tage | HTTP-Cookie | |
li_gc | Speichert den Zustimmungsstatus des Benutzers für Cookies auf der aktuellen Domäne. | 180 Tage | HTTP-Cookie | |
borlabs-cookie | Speichert den Zustimmungsstatus des Benutzers für Cookies auf der aktuellen Domäne. | 1 Jahr | HTTP-Cookie | |
rc::a | Dieser Cookie wird verwendet, um zwischen Menschen und Bots zu unterscheiden. | 180 Tage | HTML Local Storage | |
rc::b, rc::c | Dieser Cookie wird verwendet, um zwischen Menschen und Bots zu unterscheiden. | Sitzung | HTML Local Storage | |
test_cookie | Verwendet, um zu überprüfen, ob der Browser des Benutzers Cookies unterstützt. | 1 Tag | HTTP-Cookie |
Analytical and third-party tools
Based on your consent pursuant to Art. 6(1)(a) and Art. 49(1)(a) GDPR, we use various Google services for marketing and analysis purposes. For users from the European Economic Area (‘EEA’), the provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google uses cookies for this purpose. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate the use of the website, to compile reports on website activity, to personalise our advertisements, to measure their success and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser within the scope of Google will not be merged with other Google data. Pseudonymous user profiles can be created from the processed data.
Für diese Verarbeitung fragen wir vorab Ihre Einwilligung über einen Cookie-Banner You give your consent by selecting the ‘Accept’ button in the cookie banner. Your consent is stored in a cookie and can be revoked with future effect by deleting the cookie in your browser settings or by calling up the cookie banner again via the footer of the website and clicking on the ‘Reject’ button. You can also prevent cookies from being stored by adjusting your browser software settings accordingly. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.
For more information on how Google handles user data, please refer to Google’s privacy policy: https://policies.google.com/privacy?hl=de
Google reCAPTCHA
We integrate the ‘reCAPTCHA’ function in order to be able to recognise whether entries (e.g. in online forms) are made by humans and not by automatically operating machines (so-called ‘bots’). The data processed may include IP addresses, information about operating systems, devices or browsers used, language settings, location, mouse movements, keystrokes, time spent on websites, previously visited websites, interactions with ReCaptcha on other websites, cookies under certain circumstances, and results of manual recognition processes (e.g. answering questions or selecting objects in images). Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
Website: https://www.google.com/recaptcha/;
Privacy policy: https://policies.google.com/privacy;
Right to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de,
Settings for the display of advertisements: https://adssettings.google.com/authenticated.
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables website operators to analyse the behaviour of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used and the origin of the user. This data is summarised in a user ID and assigned to the respective end device of the website visitor.
Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modelling approaches to supplement the data sets collected and employs machine learning technologies in data analysis.
Google Analytics uses technologies that enable user recognition for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when data is processed in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising programme from Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters specific search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g. location data and interests) (target group targeting). As website operators, we can evaluate this data quantitatively, for example by analysing which search terms led to our advertisements being displayed and how many advertisements led to corresponding clicks.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://policies.google.com/privacy/frameworks und https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when data is processed in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. This allows interest-based, personalised advertising messages, which have been tailored to you based on your previous usage and browsing behaviour on one device (e.g. mobile phone), to also be displayed on another of your devices (e.g. tablet or PC).
If you have a Google account, you can opt out of personalised advertising by clicking on the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. Consent can be revoked at any time.
Further information and the data protection provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when data is processed in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Target group formation with customer matching: To form target groups, we use Google Ads Remarketing customer matching, among other things. Here, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).
Google Conversion-Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can recognise whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. Consent can be revoked at any time.
For more information about Google Conversion Tracking, please refer to Google’s privacy policy: https://policies.google.com/privacy?hl=de.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google-Signale
We use Google Signals. When you visit our website, Google Analytics collects your location, search history, YouTube history, demographic data (visitor data), and other information. This data can be used for personalised advertising with the help of Google Signals. If you have a Google account, Google Signal links the visitor data to your Google account and uses it for personalised advertising messages. The data is also used to create anonymised statistics on the user behaviour of our users.
We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
YouTube
We integrate functional and content elements from YouTube into our online offering, which are obtained from the provider’s servers. These may include graphics, videos, social media buttons, and posts (hereinafter collectively referred to as ‘content’).
The integration always requires that the provider of this content processes the IP address of the users, as they would not be able to send the content to their browsers without the IP address. The IP address is therefore necessary for the display of this content or these functions. We endeavour to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as ‘web beacons’) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offering, and may be linked to such information from other sources.
YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
Privacy policy: https://policies.google.com/privacy;
Right to object (opt-out): https://adssettings.google.com/authenticated.
Meta
Based on your consent pursuant to Art. 6(1)(a) and Art. 49(1)(a) GDPR, we use services provided by the social network Meta (formerly Facebook). The provider for users from the European Economic Area (‘EEA’) is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter: Meta) for marketing purposes. Meta uses cookies and plugins that are stored on your computer to enable the measurement, design, optimisation and targeting of our advertisements. The information generated by the cookie may be transmitted to a Meta server in the EEA or the USA and stored there. When you visit our website, the plugin establishes a direct connection between your browser and the Meta server. Meta thereby receives the information that you have visited our website with your IP address. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or its use by Meta. If you do not want Meta to be able to associate your visit to our website with your Facebook user account, please log out of your Facebook user account.
We ask for your consent in advance for this processing via a cookie banner. You give your consent by selecting the ‘Accept’ button in the cookie banner. Your consent is stored in a cookie and can be revoked with future effect by deleting the cookie in your browser settings or by calling up the cookie banner again via the footer of the website and clicking on the ‘Reject’ button. You can also prevent the storage of cookies by adjusting your browser software settings accordingly. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.
You can find more information about how Meta handles user data here: https://www.facebook.com/privacy/center/
Meta-Pixel (ehemals Facebook Pixel)
This website uses Facebook/Meta visitor action pixels to measure conversions. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the United States and other third countries.
This allows the behaviour of visitors to the site to be tracked after they have been redirected to the provider’s website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimised.
The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, enabling a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Use Policy (https://de-de.facebook.com/about/privacy/) This enables Meta to display advertisements on Meta products and outside of them. As the website operator, we have no influence over this use of data.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. Consent can be revoked at any time.
We use the advanced matching feature within Meta Pixel.
Advanced matching allows us to transfer various types of data (e.g. place of residence, state, postcode, hashed email addresses, names, gender, date of birth or telephone number) about our customers and prospects that we collect via our website to Meta (Facebook). By activating this feature, we can tailor our advertising campaigns on Facebook even more precisely to people who are interested in our offers. In addition, enhanced matching improves the attribution of website conversions and expands custom audiences.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum.
According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for implementing the tool on our website in a manner that complies with data protection laws. Meta is responsible for the data security of Meta products. You can assert your rights as a data subject (e.g. requests for information) regarding the data processed by Meta directly with Facebook, Instagram, WhatsApp & Thread. If you assert your rights as a data subject with us, we are obliged to forward them to Meta.
Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum und https://de-de.facebook.com/help/566994660333381.
You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/.
You can also deactivate the remarketing feature ‘Custom Audiences’ in the ad settings section at: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can disable usage-based advertising from Meta on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when data is processed in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
Conversion API
We have integrated Meta Conversion API into this website. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the United States and other third countries.
Conversion API enables us to track website visitors’ interactions with our website and share this information with Meta in order to improve advertising performance on Facebook and Instagram, WhatsApp and Thread.
In particular, the time of the visit, the website visited, your IP address and user agent, and, if applicable, other specific data (e.g. products purchased, value of the shopping basket and currency) are recorded. A complete overview of the data that can be collected can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. Consent can be revoked at any time.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum.
According to this agreement, we are responsible for providing data protection information when using the Meta tool and for implementing the tool on our website in a manner that complies with data protection laws. Meta is responsible for the data security of Meta products. You can assert your rights as a data subject (e.g. requests for information) regarding the data processed by Meta products directly with Meta. If you assert your rights as a data subject with us, we are obliged to forward them to Meta.
Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum und https://de-de.facebook.com/help/566994660333381.
You can find further information on protecting your privacy in Meta’s privacy policy: https://de-de.facebook.com/about/privacy/.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when data is processed in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.
Custom Audiences
We use Custom Audiences. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
When you visit or use our websites and apps, take advantage of our free or paid offers, transmit data to us or interact with our company’s content on Meta products, we collect your personal data. If you give us your consent to use Custom Audiences, we will transmit this data to Meta, which Meta can then use to display relevant advertising to you. Furthermore, your data can be used to define target groups..
Meta processes this data as our data processor. Details can be found in Meta’s terms of use.: https://www.facebook.com/legal/terms/customaudience.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.facebook.com/legal/terms/customaudience und https://www.facebook.com/legal/terms/dataprocessing.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
Based on your consent in accordance with Art. 6 (1) (a) GDPR, we use the services of the social network LinkedIn for marketing purposes. The provider responsible for these services for users residing in the European Economic Area (‘EEA’) is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter: LinkedIn). LinkedIn uses cookies and plugins that are stored on your computer when you visit our website to enable the analysis, design, optimisation and targeted targeting of our advertisements.
The information stored by the cookie may be transferred to a LinkedIn server in the EEA or the USA and stored there. When you visit our website, the plugin establishes a direct connection between your browser and the LinkedIn server. This provides LinkedIn with the information that you have visited our website with your IP address. Please note that, as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by LinkedIn. If you do not want LinkedIn to be able to associate your visit to our website with your LinkedIn user account, please log out of your LinkedIn user account.
We ask for your consent in advance for this processing via a cookie banner. You give your consent by selecting the ‘Accept’ button in the cookie banner. Your consent is stored in a cookie. You can revoke your consent at any time with future effect by either deleting the cookie in your browser settings or by calling up the cookie banner again via the footer of the website and selecting the ‘Reject’ button. You can also prevent the storage of cookies by adjusting your browser software settings accordingly. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.
Further information on how LinkedIn handles user data can be found here: https://de.linkedin.com/legal/cookie-policy
LinkedIn Insights Tag
This website uses the conversion tracking tool LinkedIn Insight Tag to optimise our communication measures on the LinkedIn platform. The service provider is LinkedIn, a US-based company. Data protection aspects applicable to the European Economic Area (EEA), the EU and Switzerland are the responsibility of LinkedIn Ireland Unlimited (Wilton Place, Dublin 2, Ireland). This code is loaded when a user visits our online offering and tracks the user’s behaviour and conversions and stores them in a profile (possible uses: measuring campaign performance, optimising ad delivery, building custom and similar audiences). Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, legal basis: consent (Art. 6(1)(a) GDPR), website: https://www.linkedin.com;
Privacy policy: https://www.linkedin.com/legal/privacy-policy
Cookie policy: https://www.linkedin.com/legal/cookie_policy
Order processing agreement: https://www.linkedin.com/legal/l/dpa; Basis for third-country transfers: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://legal.linkedin.com/dpa).
UTM-Parameter
This involves analysing sources and user actions based on an extension of web addresses that refer to us with an additional parameter, the ‘UTM’ parameter. For example, a UTM parameter ‘utm_source=plattformMETA &utm_medium=text’ can tell us that a person clicked on the link on the Meta platform within a video. The UTM parameters provide information about the source of the link, the medium used (e.g. social media, website, newsletter), the type of campaign or the content of the campaign (e.g. posting, link, image and video). With the help of this information, we can, for example, check our visibility on the internet or the effectiveness of our campaigns; legal basis: legitimate interests (Art. 6(1)(f) GDPR).
We kindly request that you send your claims or statements to the following contact address, if possible: info@mw-manufaktur.de
