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Inline Exhibition Stand
The inline exhibition stand is the most common stand type at trade fairs. It is enclosed on three sides and has one open side that faces a main aisle or walkway.
Advantages of an Inline Type
Branding Space
The back and side walls offer ample surface area for branding, graphics, and key information.
Construction
Particularly well-suited for modular construction and flexible system solutions.
Tips for an Inline Type
Since an exhibition stand with only one open side tends to attract less walk-in traffic, a strong trade fair presence with clear visitor guidance and targeted promotional activities is essential.
For example, the back wall can be designed as an illuminated display to immediately draw attention through brightness and vivid colors.
Advantages of an Inline Type
Branding Space
The back and side walls offer ample surface area for branding, graphics, and key information.
Construction
Particularly well-suited for modular construction and flexible system solutions.
Tips for an Inline Type
Since an exhibition stand with only one open side tends to attract less walk-in traffic, a strong trade fair presence with clear visitor guidance and targeted promotional activities is essential.
For example, the back wall can be designed as an illuminated display to immediately draw attention through brightness and vivid colors.
Corner Exhibition Stand
The corner exhibition stand is a particularly inviting stand type at trade shows. It is typically located at the beginning or end of a row and features two open sides with two closed walls forming an L-shape. This prominent corner location increases visibility and improves the chances of attracting new customer contacts.
Advantages of a Corner Type
Space Layout
The area can be optimally and flexibly divided into various functional zones.
Assembly
More open sides allow easier access during setup, dismantling, and technical installation.
Tips for a Corner Type
A well-planned corner exhibition stand pays off beyond just a single trade show appearance.
By using modular elements and a well-thought-out structure, the stand can later be adapted to different configurations – for example, as an inline or even head stand. This means you’re not investing in a one-time solution, but in a versatile stand concept that can be efficiently reused at multiple exhibitions.
Advantages of a Corner Type
Space Layout
The area can be optimally and flexibly divided into various functional zones.
Assembly
More open sides allow easier access during setup, dismantling, and technical installation.
Tips for a Corner Type
A well-planned corner exhibition stand pays off beyond just a single trade show appearance.
By using modular elements and a well-thought-out structure, the stand can later be adapted to different configurations – for example, as an inline or even head stand. This means you’re not investing in a one-time solution, but in a versatile stand concept that can be efficiently reused at multiple exhibitions.
Peninsula Exhibition Stand
The peninsula exhibition stand is one of the most open stand types at trade shows. Located at the beginning or end of a row, it is open on three sides with only the back wall closed. This open design ensures maximum visibility and guarantees high visitor traffic.
Advantages of a Peninsula Type
Eye-catcher
Offers ideal conditions for large-scale exhibits and creative architecture.
Versatility
Head stand concepts are easy to plan modularly and can be adapted for use at other exhibitions.
Tips for a Peninsula Type
Since a peninsula exhibition stand is open on multiple sides, it requires a clear concept for visitor flow, anchor points, and eye-catching elements. Without structure, the stand can quickly appear chaotic.
Additionally, as there is limited wall space available, creative solutions such as mobile displays or columns are recommended – increasing the demands on design and layout.
Advantages of a Peninsula Type
Eye-Catcher
Offers ideal conditions for large-scale exhibits and creative architecture.
Versatility
Head stand concepts are easy to plan modularly and can be adapted for use at other exhibitions.
Tips for a Peninsula Type
Since a peninsula exhibition stand is open on multiple sides, it requires a clear concept for visitor flow, anchor points, and eye-catching elements. Without structure, the stand can quickly appear chaotic.
Additionally, as there is limited wall space available, creative solutions such as mobile displays or columns are recommended – increasing the demands on design and layout.
Island Exhibition Stand
Also known as a block exhibition stand, the island exhibition stand is the most exclusive and impactful stand type at trade shows. It is freely accessible from all four sides and completely surrounded by walkways — with no directly adjacent stands. This ensures maximum openness, visibility, and visitor flow.
Advantages of an Island Type
Creative Freedom
Everything is possible: individual open concepts, 360° branding, and striking architectural design.
Modularity
This stand type is well suited for modular planning and can be flexibly adapted for future trade shows.
Tips for an Island Type
Despite its maximum openness, a clear structure is essential: The most highly frequented sides should be intentionally designed with eye-catchers such as illuminated walls or exhibits.
Retreat areas, technology, or storage can be ideally placed in the interior, while the outer sides remain open and inviting. Due to the complexity of this stand type, early and personalized consultation is key — to successfully combine functionality, brand impact, and visitor flow.
Advantages of an Island Type
Creative Freedom
Everything is possible: individual open concepts, 360° branding, and striking architectural design.
Modularity
This stand type is well suited for modular planning and can be flexibly adapted for future trade shows.
Tips for an Island Type
Despite its maximum openness, a clear structure is essential: The most highly frequented sides should be intentionally designed with eye-catchers such as illuminated walls or exhibits.
Retreat areas, technology, or storage can be ideally placed in the interior, while the outer sides remain open and inviting. Due to the complexity of this stand type, early and personalized consultation is key — to successfully combine functionality, brand impact, and visitor flow.
Virtual Exhibition Stand
A virtual exhibition stand enables an immersive and interactive trade fair experience – accessible anytime and from anywhere. Free from physical limitations, it allows companies to showcase their products and services in a dynamic 3D environment, extending their reach far beyond the boundaries of a physical event.
The Value of a Virtual Presence
Interactivity
Interactive features such as chats, videos, or 3D tours turn your virtual stand into a truly engaging experience.
Scalability
Virtual – flexible, versatile, and accessible worldwide, whether as a standalone solution or as a complement to your on-site presence.
Tips for Your Virtual Presence
A compelling virtual presence is about more than just design: Clear navigation, intuitive user guidance, and engaging content such as videos, downloads, or live chats are key to keeping visitors interested and involved.
Strategic planning and a well-thought-out user experience are essential to ensure your virtual stand delivers real value – for your brand and your audience.
The Value of a Virtual Presence
Interactivity
Interactive features such as chats, videos, or 3D tours turn your virtual stand into a truly engaging experience.
Scalability
Virtual – flexible, versatile, and accessible worldwide, whether as a standalone solution or as a complement to your on-site presence.
Tips for Your Virtual Presence
A compelling virtual presence is about more than just design: Clear navigation, intuitive user guidance, and engaging content such as videos, downloads, or live chats are key to keeping visitors interested and involved.
Strategic planning and a well-thought-out user experience are essential to ensure your virtual stand delivers real value – for your brand and your audience.
Outdoor Exhibition Stand
An outdoor exhibition stand ensures maximum visibility, enables direct customer interaction in an open and relaxed atmosphere, and is often more cost-effective than an indoor hall stand.
What Makes Outdoor Exhibition Stands Unique
Outdoor exhibition stands come with specific requirements: robust materials and weather-resistant structures are just as essential as a well-thought-out logistics concept.
Clear visitor guidance, sufficient covered areas, and flexible presentation systems ensure smooth operations – even under changing conditions.
Modular components also allow for multiple uses and easy adaptation to different events.
Tailored consultation helps you unlock the full potential of your outdoor exhibition presence.
Kontakt aufnehmen
Die Planung eines Messeauftritts ist ein beratungsintensives und sehr individuelles Thema. Mit unserer langjährigen Expertise im Messebau können wir Ihnen sicherlich weiterhelfen. Füllen Sie jetzt dazu das kurze Kontaktformular aus oder nutzen Sie die weiteren Kontaktmöglichkeiten:
What Happens After Your Inquiry
Once we receive your inquiry, we’ll get in touch with you promptly to schedule a non-binding initial consultation. During this call, we’ll discuss your ideas, requirements, and any open questions.
Next, we’ll create a free initial design and arrange a meeting to present your custom exhibition concept. If you’re happy with the concept, we’ll move forward together and begin bringing your project to life. We look forward to working with you!
Your M&W Team
of all exhibition-related costs.
Custom-Built Exhibits
crafted by our in-house carpenters.
Central Contact
who supports you from start to finish.
Premium Service
at every stage of your exhibition journey.
Transparent Pricing
of all exhibition-related costs.
Custom-Built Exhibits
crafted by our in-house carpenters.
Central Contact
who supports you from start to finish.
Premium Service
at every stage of your exhibition journey.
